About Soko Mtaani

A trusted bridge between local markets and modern customers

Soko Mtaani is a Tanzanian food-supply and delivery platform that enables households, small retail shops, hotels, restaurants, schools, universities, offices, and other organizations to access quality raw food products.

Company Overview

Registered company information

Registered Name

Soko Mtaani Entreprises

Industry

E-commerce and Food Supply Chain

Headquarters

Kwerekwe, Zanzibar, Tanzania

TIN

176-273-496

Our Story

Why Soko Mtaani was founded

Soko Mtaani was developed because many modern households have working parents who face real challenges obtaining their daily food supplies. Between work schedules and traffic, a simple market trip became a source of stress for busy families.

Soko Mtaani helps reduce the time wasted at markets, traffic difficulties, fuel expenses, price manipulation, and the general inconvenience of traditional shopping — replacing it with a reliable, transparent digital alternative.

Mission

“To simplify access to quality raw food products by offering a reliable, transparent, and speedy delivery service that meets the needs of modern Tanzanian lifestyles and East African countries as a whole.”

Vision

“To lead the digital transformation of food supply chains in East Africa, building trust in e-commerce and enhancing customer convenience.”

Leadership

The people behind Soko Mtaani

Hamadi Sagiru Shani

Chief Executive Officer (CEO)

Mohd Ali Masoud

Chief Operating Officer (COO)

Core Values

What guides everything we do

Convenience

Bringing quality food products within easy reach, wherever our customers are.

Transparency

Clear, fair pricing with digital purchase records customers can always trace.

Reliability

Consistent sourcing and delivery that businesses and households can depend on.

Trust

Building long-term relationships through honest, consistent service.

Target Market

Who Soko Mtaani serves

Households

Busy families with working parents needing convenient food supply solutions.

Small Retail Shops

Shop owners seeking affordable, doorstep delivery of bulk raw food products.

Hotels & Restaurants

Consistent, high-quality supplies for large-scale food preparation.

Schools & Universities

Reliable bulk supply for daily meal programs and dining halls.

Offices

Convenient supply arrangements for staff catering and pantries.

Service Areas

Soko Mtaani currently operates across Zanzibar and Dodoma , with plans to expand to more Tanzanian and East African cities over time.

Trust & Transparency

Every order is backed by digital purchase records and transparent pricing, ending the cash-based surcharging common in traditional markets. Customers can always trace what they paid for and when.

Growth Journey

Where we're headed

Starting in Zanzibar and Dar es Salaam, Soko Mtaani is scaling strategically toward new Tanzanian cities and, eventually, the wider East African region.

See Our Growth Plans